Digital Signage Guidelines

Kathryn A. Martin Library Guidelines


The primary purpose of digital signage in the Kathryn A. Martin Library is to inform students, faculty, staff, and visitors about library announcements, hours, services, resources, and events.

Digital signage in the library is also used to publicize campus events, programs, meetings, and activities, as well as general news feeds, weather reports, and emergency messages.

The library’s digital signage may be used on a limited basis for other campus organizations to publicize events or broadcast announcements that are of student interest or directly related to UMD’s activities and mission.

Some digital signage may be “dedicated” in order to convey specific information at library service points, in general public areas, or in strategic locations to assist users in way finding.


Slides presented for display should contain no profanity, nudity, or vulgarity that might harm the image of the Kathryn A. Martin Library or the University of Minnesota Duluth. Content should also foster a welcoming environment for our diverse campus population and visitors. Digital signage content may be rejected if it promotes or condones behavior that violates University policies, or local, state, or federal law.

All submissions must be proofread; any grammar or spelling errors will cause submitted images to be rejected and returned for correction.

Information can be provided as text, high resolution jpgs or tifs, orientated as landscape with the following dimensions: 10 in x 6.65 in. or 960 px or 638 px.

To preserve its academic independence and integrity, the University of Minnesota expressly chooses not to allow commercial advertising on University websites, in email, on digital signage, and in other electronic publications. Advertising in any form, including banner commercial advertising, in University of Minnesota electronic communications is prohibited.

Occasional outside entities may be listed as sponsors or collaborators as long as the University is the lead sponsor and no endorsement of the outside entity is implied. Fundraising is discouraged. Partisan political content is discouraged.

No content of the library’s digital sign may violate copyright or in any way infringe on trademark laws. If permission is needed to display an image, the department or individual supplying the image is responsible for supplying documentation.

The Library Communication and Events Committee reserves the right to determine what content is displayed and to determine the duration, dates, and times content is displayed. These determinations may be appealed to the Library Management team, whose decisions are final.

Reserving Space

Campus organizations are encouraged to reserve digital signage space at least two weeks in advance, with a completed digital signage request form and images supplied at least three business days before the requested start date. A maximum of 5 slides may be submitted to promote one event or announcement. Non-library messages will run for a maximum of 14 days.

Questions or comments about the digital sign? Contact Chelsey Miller, Communications Associate, [email protected] or 218-726-7196.

Approved by the Library Management Team
Date of approval: July 8, 2014

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