Digital Signage Guidelines

Policy Banner - Kathryn A. Martin Library

The primary purpose of digital signage in the Kathryn A. Martin Library is to inform students, faculty, staff, and visitors about library announcements, hours, services, resources, and events.

Digital signage in the library is also used to promote campus events, programs, meetings, and activities, as well as general news feeds, weather reports, and emergency messages.

The library’s digital signage may include content for other campus organizations or departments to promote events or broadcast announcements that are directly related to UMD’s activities and mission.


Content should foster a welcoming environment for our diverse campus population and visitors. Digital signage content may be rejected if it promotes or condones behavior that violates University policies, or local, state, or federal law.

  • Preference will be given to content that amplifies marginalized voices.
  • Preference will be given to organizations that provide services or programs to a campus-wide audience rather than to a single academic department.
  • Content should follow the Library Use Policy.

All content must be proofread by the person submitting content. Content must be high-resolution JPEG or PNG and have a landscape orientation with the following dimensions: 10 in. x 6.65 in. or 960 px or 638 px.

Occasional outside entities may be listed as sponsors or collaborators as long as the University is the lead sponsor and no endorsement of the outside entity is implied. External non-campus fundraising and partisan political content is not allowed.

No content of the library’s digital sign may not violate copyright or in any way infringe on trademark laws. If permission is needed to display an image, the department or individual supplying the image is responsible for supplying documentation.

The library reserves the right to determine what content is displayed and to determine the duration, dates, and times the content is displayed.

To preserve its academic independence and integrity, the University of Minnesota expressly chooses not to allow commercial advertising on University websites, in email, on digital signage, and in other electronic publications. Advertising in any form, including banner commercial advertising, in University of Minnesota electronic communications is prohibited.

Reserving Space

Digital signage must be reserved with content approved at least two weeks in advance via the digital signage request form. Non-library messages will run for a maximum of 14 days.

Questions or comments about the digital sign? Contact Chelsey Miller, Communications Associate, at [email protected] or 218-726-7196.

Approved by Library Leadership Team
April 4, 2023